Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

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Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example. per cent of the total retail sales (NAB).

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Retail Focus

JANUARY 2, 2025

With brands having to work harder than ever to maintain attention, loyalty and consumer spend, powering authenticity with imagination – have driven impressive commercial results through dynamic retail design. So, what can we expect in 2025 and how can Checkland Kindleysides help retailers?

Balance 162

Balance Consumer Engagement Marketing 162

Retail Focus

NOVEMBER 21, 2024

The vaping industry has seen a lot of growth over the years, driven by evolving consumer preferences, regulatory changes, and advancements in technology. For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales.

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Target Market Customer Engagement Tailored Consumer 130

Retail Focus

FEBRUARY 20, 2024

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

Customer Engagement 147

Customer Engagement Engagement Consumer Management 147

Retail Times

DECEMBER 30, 2024

Online gaming platforms are experiencing a real boom now, and the competition in the market is insane. Therefore, operators search for ways to increase customer engagement on their platforms.

Consumer 98

Consumer Customer Engagement Engagement Marketing 98

Inside Retail

MARCH 3, 2025

Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. How has customer behaviour changed?

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Social Media Promotion Engagement Consumer 130

Inside Retail

FEBRUARY 17, 2025

The themes on display are often indicative of the global trends affecting consumers and retail. In the past year or so, KPMG has published global research papers that add further insights to the big trends affecting retail models and consumer behaviour. What do consumers think and how are retailers using it? trillion in 2030.

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Social Media Department Stores Consumer Shopping 130

Inside Retail

JANUARY 21, 2025

This shift is occurring against a backdrop of economic challenges and changing consumer behaviours, making gift cards an increasingly vital tool for both consumers and retailers. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8

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Gifts Social Media Consumer Customer Engagement 130

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. The USP is the magnetic force that draws consumers to your offerings.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Retail Focus

FEBRUARY 6, 2025

Unique Lifestyle Concepts: Redefining consumer expectations with fresh, personalized, and immersive approaches that inspire retailers to think beyond conventional offerings. This work underscored the importance of mirroringa mechanism where customers identify with the images conveyed by a brand. Whats the Message for Retailers?

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Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Retail Focus

AUGUST 25, 2024

Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. Operational agility is vital in the rapidly evolving retail sector.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Media 288

Social Media Tailored Engagement Consumer 288

Inside Retail

JANUARY 22, 2025

Today, consumers expect the freedom to shop on their own terms, being able to review all the options available to them online and without disrupting their daily routines. For example, generative AI can be used to summarise thousands of product reviews into concise snippets, sparing consumers the need to sift through endless opinions.

Flow 130

Flow Tailored Shopping Engagement 130

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. And the reason is simple: this preference data comes directly from the consumer so there are no intermediaries – no guesswork. As the cookie crumbles.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy.

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Other Flow Pattern Customer Engagement 130

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales figures, customer interactions, and marketing performance all offer valuable insights. Sales trends This time of year provides a unique lens into consumer behaviour. The holiday sale season is a whirlwind for retailers.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

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Shopping Tailored Customer Engagement Engagement 243

Inside Retail

MAY 2, 2022

Asia Pacific’s airport retail market is projected to grow to US$33.8 billion by 2026, driving the global market to $63.4 Airport retailers are welcoming data technological innovation to improve customer engagement,” Ray said. billion thanks to a compound annual growth rate of 7.8

Retail Marketing 130

Retail Marketing Marketing Customer Engagement Retail Sales 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

AUGUST 27, 2023

There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket). SMS is just about the easiest way to reach customers, and we should know. During Black Friday, customers are bombarded with choices. Here are just some of them. Check it out here.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Media 246

Social Media Tailored Engagement Consumer 246

Inside Retail

JANUARY 15, 2024

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. Let Gen Z in on the (marketing) fun All three panelists agreed that Gen Z is wary of inauthentic marketing tactics from brands.

Social Media 246

Social Media Engagement Consumer Artistic 246

CRP

NOVEMBER 25, 2024

CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.

Marketing 52

Marketing Color Tailored Texture 52

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

SEPTEMBER 13, 2021

According to the CommBank Consumer Insights Report May 2021, the experiences during the pandemic last year greatly impacted how consumers think, act and shop. Aside from many consumers spending cautiously, the research revealed that 91 per cent of people increased their digital activities. consumer-insights.

Consumer 130

Consumer Engagement Shopping Customer Engagement 130

Inside Retail

SEPTEMBER 2, 2024

Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Our investments have been incrementally multiplied each year.

Engagement 278

Engagement Consumer Balance Concept 278

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

JANUARY 5, 2023

The last few years forced many consumers to do new things from home like ordering groceries online, or attending virtual events. Many consumers also looked [for] ways to keep active from home or with lockdowns, and some will have shifted their behaviour that way longer term,” Pallant said. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

AUGUST 2, 2023

While competition is fiercer than ever, meeting customer expectations for seamless omnichannel experiences and building meaningful connections has become vital to driving lifetime value in the relationships between brands and consumers. Learn more about Shopline Australia here.

Marketing 130

Marketing Management Gifts Engagement 130

Inside Retail

MAY 19, 2023

The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing. Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. So this is great on all levels,” he stated.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Retail Focus

OCTOBER 10, 2023

MoEngage , the leading insights-led customer engagement platform, has announced that AVON, Virgin Experience Days and LOUNGE will be among its keynote speakers at #GROWTH Summit London , the event that showcases the leading voices and sharpest minds in marketing and commerce.

Customer Engagement 147

Customer Engagement Engagement Marketing Consumer 147

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

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Marketing Promotion Engagement Flow 130