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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Retail environments are seen as centres of social interaction, education, and connection.

Curate 130
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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. Unaware of what One Miles mission would be despite trying to cultivate and define one Robinson now sees that this led to a customer-driven curation.

Boutique 278
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Is the customer always right? Putting the power of brand communities to the test

Inside Retail

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Why third spaces are the retail trend to tap into in 2025

Inside Retail

Whether through design, curated menus, or experiences, these spaces help communicate a brands narrative while also addressing digital fatigue and noise from the cluttered platform online. Additionally, a report released by trend forecasting company WGSN revealed a growing consumer profile type, a group they dubbed Gleamers.

Space 147
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Is the customer always right? Putting the power of brand communities to the test

Inside Retail

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. We see this play out across paid and organic social. With over 4.95