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The Covid-19 epidemic brought to light flaws in our socialmedia networks, therefore aggravating this problem. And socialmedia, even if it provides some connectivity, can also sometimes make people feel disconnected. Retail environments are seen as centres of social interaction, education, and connection.
Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through socialmedia. Unaware of what One Miles mission would be despite trying to cultivate and define one Robinson now sees that this led to a customer-driven curation.
Counter to the ‘doom scroll’, socialmedia can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on socialmedia to drive sales.
Whether through design, curated menus, or experiences, these spaces help communicate a brands narrative while also addressing digital fatigue and noise from the cluttered platform online. Additionally, a report released by trend forecasting company WGSN revealed a growing consumer profile type, a group they dubbed Gleamers.
Counter to the ‘doom scroll’, socialmedia can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on socialmedia to drive sales.
Social commerce – shopping on socialmedia platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. We see this play out across paid and organic social. With over 4.95
Australian homewares brand In The Roundhouse is creating a new category of stylish dinnerware – from plates and side dishes to cutlery and napkins – designed to capture the socialmedia generation’s attention. Alyce Tran and Brooke Bickmore ,the duo behind the viral brand, are best friends turned business partners.
Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.
This shift is occurring against a backdrop of economic challenges and changing consumer behaviours, making gift cards an increasingly vital tool for both consumers and retailers. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
Known for its unwavering commitment to innovation and authenticity, Cheaney’s latest boutique represents a strategic move not just in retail location, but in aligning with a broader cultural shift – a renewed appreciation amongst modern consumers for quality, heritage, and an ever-evolving “buy less, buy better” mindset.
TSA trays Travel content has always been king across socialmedia but it would have been difficult to predict a trend called ‘airport tray aesthetic’ would be dominating this year’s algorithm.
Could you speak to how Sephora aims to bring in a new era of beauty for Australian consumers? This service bridges the gap between online shopping and in-person retail, offering flexibility and immediacy to the modern consumer. IR : How does the average Australian beauty consumer differ from consumers in other markets?
Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.
Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan said that consumers are now increasingly prioritising products and brands that align with their environmental, ethical and social values.
Over the past few years, we’ve witnessed dramatic shifts driven by technological advancements, changing consumer behaviors, and the growing importance of sustainability. Consumers increasingly demand seamless, omnichannel shopping experiences that allow them to easily switch between online and offline platforms.
With over 460 million people using socialmedia platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other socialmedia platforms,” she said.
If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. It has to be authentic, you can’t try to control it, and let them [Gen Z consumers] express themselves.”
This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by socialmedia. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.
This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by socialmedia. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.
With marketplaces serving as “digital malls”, shopping inspiration coming from socialmedia content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . More customer data from direct interaction with consumers.
This northern hemisphere summer, retailers and consumers have been all over the ‘ brat ’ aesthetic, from neon-green marketing campaigns to curated, indie-sleaze product selections. But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new socialmedia trend, one that is very demure and very mindful.
Upon registration, beauty lovers may choose to opt in and pay a fee to receive a specially curated Experience Kit. What began as static media has turned into something social, immersive, and interactive. Access to socialmedia introduced the ability to have a two-way conversation between consumers and brands.
These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Consumers don’t just recall the items they purchased; they remember the joy, wonder, and emotional experiences associated with the process.
Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.
Amplify According to David Jones’ chief marketing officer James Holloman, retail media represents the third wave of the changing ‘media’ space for brands: following the rise of Google and Facebook advertising. million customers that shopped with David Jones last year, and we know 70 per cent of them.
While we are working on curating the line-up of activities for the new space, some examples of past events hosted at our open plaza include food fairs featuring night market classics, group workouts for residents living in the area, as well as seasonal festive celebrations,” she added.
The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. The integration of technology into subscription services has also been a growth driver.
The brand’s signature intricate floral displays and pink decor, which have captivated socialmedia audiences worldwide, will feature prominently in the lavish Birmingham cafe. ” She expressed delight in bringing the EL&N experience to a new demographic of customers in Birmingham.
Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers. Unique Shopping Experience: Luxury brands use pop-up stores to curate a unique and immersive shopping experience.
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences. Revolutionising loyalty programs.
As established luxury brands navigate complex market dynamics, emerging niche luxury labels are witnessing a notable uptick in consumer engagement and market presence. This trend stems from affluent consumers’ busy lifestyles and their preference for curated shopping experiences.
Consumer engagement by specific channels will ebb and flow, but retail will always be omnichannel. And 72 per cent of consumers expect to resume significant interactions with physical stores after the pandemic subsides, compared with just 60 per cent who regularly shopped physically pre-pandemic. Consider the consumer.
Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.
Instead, it focuses on creating memorable, interactive encounters that deeply resonate with discerning consumers. It goes beyond curating a shopping experience that is highly exclusive and personalised. Beyond their visual appeal, these spaces incorporate curated soundscapes and signature scents to enhance the overall ambiance.
JOSEPH continues to curate an edit of today’s most exciting iconic and emerging designers within their stores. . We have seen strong consumer demand since reopening and the continued growth of our brand mix is attracting increasingly affluent customers from across London and the home counties.” .
Central to Love, Bonito’s evolution is the introduction of a more curated assortment strategy, reflecting over a decade of customer insights and leveraging cutting-edge technology. We’re direct to consumers, we own all the selling channels and touchpoints, be it the website or our stores.
Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the socialmedia platform to go viral and sell products ranging from makeup to perfume to home decor. But what about home workout products? The #TikTokFitness Powered by Peloton hub will be available in the US, UK, and Canada.
Since Tera Feng started documenting her enviable Shanghai lifestyle, including visits to art galleries and fashion events on Chinese socialmedia eight years ago, she has built up a following of more than 500,000 people. Xiaohongshu, sometimes compared to Instagram, has long been one of China’s most important marketing tools.
As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and socialmedia is now much more than a social platform — it is part of a retail experience. There is no one answer to the question of, “how do we best collect, protect and utilize consumer data?”
These ephemeral spaces are designed to captivate consumers, offering them immersive experiences that go far beyond traditional retail encounters. The essence of pop-up retail lies in its transient nature, typically available for a limited time, which creates a sense of urgency and exclusivity that resonates with modern consumers.
The return of the J Crew catalogue was a deliverable that Wadle promised in a LinkedIn post back in 2020 when she first announced that she would be taking the helm of the brand – but there was already wide consumer demand for its return. The theme is obvious, and maybe a surprise to no one, fashion consumers love to see clothes in print.
As confirmed by data sourced by Spate, a consumer behavior and trend analysis company, searches for advent calendars have grown by over 10.7 Additionally, in an industry where content is often king, advent calendars are a great way for brands to produce organic consumer-generated content.
The co-founder said Chinese consumers are notoriously more discount/ price-centric than their Western counterparts. Building out the sophistication of our technology and marketing stacks, and improving all consumer-facing messaging has become a critical priority for an ultra-curated luxury platform like 2-Times.”
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