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Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling. Our emotional mind becomes engaged when a place sparks these emotions through a memory or mood, perhaps a sense of nostalgia from a familiar smell, sound or images.
Strategic shifts G-Star appears intent on crafting a seamless and thoughtful reintroduction to Australian consumers. By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. The companys relaunch strategy is a studied one.
The curated highlight reels on such platforms lead to feelings of inadequacy, which can drive people to distance themselves from their community. Particularly among Millennials and Gen Z, modern consumers seek experiences, relationships and community, along with products and services.
Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. Yet, their adaptability, continued consumer focus, and strategic acquisitions have positioned them as a resilient force in Australian fashion retail today.
Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. When a brand weaves local history, art, or craftsmanship into its pop-up stores, it tells a story that resonates with consumers in a deeper way.
Consumers are looking to build a personalised multi-brand jewellery collection that represents their personality, style and in some cases, values. Brands and retailers alike are noticing a wave of new consumers looking to find and express their taste through both fine and costume jewellery.
Curated Exhibitions: The Art of Reinventing Retail At the heart of the fair, the curated exhibitions were the true gems of this edition. Unique Lifestyle Concepts: Redefining consumer expectations with fresh, personalized, and immersive approaches that inspire retailers to think beyond conventional offerings.
Whether through design, curated menus, or experiences, these spaces help communicate a brands narrative while also addressing digital fatigue and noise from the cluttered platform online. Additionally, a report released by trend forecasting company WGSN revealed a growing consumer profile type, a group they dubbed Gleamers.
Right now, we’re dealing with financial strain, ongoing changes in consumer habits, and increased online competition.” Finding the crown jewel For many retail experts, retail stores are still the crown jewel of the rag trade – it’s where brands curate for and connect with their customers.
Privately held French luxury skincare brand Clarins has opened its first direct-to-consumer (DTC) store in Australia and New Zealand after 70 years in the game. By establishing our own retail presence, we can offer a curated experience that brings Clarins’ unique heritage and ethos to life.
With consumer sentiment and discretionary spend down, many retailers are already facing reduced profit margins and a higher cost of doing business, making hefty discounting for prolonged periods a particularly costly exercise. LSKD’s approach has also garnered the attention of consumers and its community. “We
Providing a curated experience The Henne approach to service is designed to make the customer comfortable. We go direct to consumer because we would rather give our customers a really high-quality product, and if that means that there’s less margin in there, we don’t mind.
Despite the economic downturn, the centre’s success is rooted in its ‘carefully curated’ leasing strategy. Our strategic leasing decisions have ensured a highly curated mix of local and international brands, attracting a broad range of consumers,” Wotton said. This can be attributed to several key factors. “
Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. However, Indonesia experienced an 11 per cent decline in online sales, pointing to shifting consumer preferences and the need for brands to refine their Ramadan strategies.
Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.
As a consumer, I wanted something that spoke to me pieces that felt timeless and enduring, yet were modern and easy to wear. Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. And was this intentional?
We are transforming our brand experience to deepen our engagement with kids and kidults in Asia,” Leo Tsoi, CEO at Toys ‘R’ Us Asia, told Inside Retail. Customers appreciate the interactive and engaging environments, enjoying hands-on experiences that go beyond traditional retail. billion by 2032, growing at a CAGR of 10.1
The term 1-per-center refers to the wealthiest 1 per cent of consumers. Which is why Mytheresa North American president Heather Kaminetsky said the ultimate secret to catering to the 1 per cent consumer is offering them the one thing money can’t buy: time. “I What is the 1-per-cent customer looking for?
Mandeep Chopra, co-founder of Culture Cartel, shares insights into why collaborations resonate so deeply with todays youth-driven consumer base, how they elevate the street culture scene in Singapore and Asia, and the role Culture Cartel plays in fostering meaningful connections between brands and creatives.
Retailers and brands need to evolve their channel-mix for consumerengagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.
Once regarded as a have to for those on tight budgets, purchasing pre-loved items has now evolved into a mainstream retail trend, fuelled by a combination of psychological drivers and shifting consumer values. As a result, consumers are turning and looking to second-hand shopping as a more sustainable alternative to fast fashion.
This shift is occurring against a backdrop of economic challenges and changing consumer behaviours, making gift cards an increasingly vital tool for both consumers and retailers. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
Known for its unwavering commitment to innovation and authenticity, Cheaney’s latest boutique represents a strategic move not just in retail location, but in aligning with a broader cultural shift – a renewed appreciation amongst modern consumers for quality, heritage, and an ever-evolving “buy less, buy better” mindset.
In a press release, Jean-Marc Bellaiche, Printemps Groupes chief executive officer, stated, “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes We plan to pioneer a new format of experiential retail in this fast-changing and demanding market.”
Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.
Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. We want to advocate ethical consumerism differently through a discovery led, gamified user journey on our mobile app,” he noted.
Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.
Could you speak to how Sephora aims to bring in a new era of beauty for Australian consumers? This revitalised space offers customers an immersive beauty experience where they can explore our extensive product range, services and engage with the latest beauty tech elements. ES: Our team has undergone comprehensive training.
. “Apart from incorporating beauty tech, Sephora’s Store of the Future in Shanghai is part of our ongoing commitment to deepen our engagement with the beauty community in China.” Sephora currently has some 3000 points of sales across 36 markets.
These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.
Department stores have been particularly impacted, with consumers forced online during the pandemic now choosing to buy direct from brands or from more price-competitive online marketplaces. Australian digital sales reached record levels during Covid-19, with lockdowns driving consumers online in greater volumes than ever before.
Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. Four key trends stand out as high-growth opportunities for online retailers.
Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. The USP is the magnetic force that draws consumers to your offerings.
Generation Z now represents a quarter of the Asia-Pacific consumer market, prompting strategic adaptation across the retail sector. WGSNs ‘Asia Pacific Gen Z Priorities 25/26’ report provides a detailed analysis of key market trends and recommended engagement strategies for this economically significant generation.
If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. It has to be authentic, you can’t try to control it, and let them [Gen Z consumers] express themselves.”
In a strategic move to redefine the retail landscape and foster community engagement, Singapore Land Group (SingLand) has embarked on a journey to transform West Mall, situated in the heart of Bukit Batok Central in Singapore. With the conversion, the plaza will be able to play host to a wider range of community engagement activities.
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences.
Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.
With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. Through these campaigns, Big W drove 34 per cent higher engagement, and 77 per cent lower cost per acquisition, compared to retail benchmarks.
Consumers are placing a premium on the romanticised ‘village life’. Many consumers have cooled to impersonal shopping experiences and are dreaming about shopping in a way that is connected, simple, and friendly. Consumers do not want to see these things as tokens in the background. Retail brands forming part of the community.
Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.
Over the past few years, we’ve witnessed dramatic shifts driven by technological advancements, changing consumer behaviors, and the growing importance of sustainability. Consumers increasingly demand seamless, omnichannel shopping experiences that allow them to easily switch between online and offline platforms.
Consumerengagement by specific channels will ebb and flow, but retail will always be omnichannel. And 72 per cent of consumers expect to resume significant interactions with physical stores after the pandemic subsides, compared with just 60 per cent who regularly shopped physically pre-pandemic. Omnichannel persistence.
For example, by redeeming an NFT or a set of NFTs, loyal consumers could automatically unlock exclusive content. An element of gamification comes from how consumer participation in brand-related activities can turn NFTs into earnable assets that can also function as tradeable assets by interacting with fungible utility tokens.
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