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Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike

Retail Focus

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

Consumer 261
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Retail at the end of the world: How JB Hi-Fi aims to disrupt the NZ market

Inside Retail

Australian consumer electronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. The group eventually decided to “double down” on the New Zealand market, and invest in building it up as the broader retail market recovered.

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Why retail media has become the next big tool in performance marketing

Inside Retail

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

Marketing 277
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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. While bricks-and-mortar stores still dominate the retail landscape, online retail is on the rise.

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The Lexicon welcomes host of new occupiers amid action-packed summer events programme

Retail Focus

Meanwhile, Robert Dyas, which opened at the end of August, occupies a 4,000 sq ft unit providing shoppers with a range of housewares, small electrical appliances, gardening products, kitchenware, DIY, and consumer electronics. Five Guys, the iconic American burger chain, has also opened a 3,500 sq ft outlet on Braccan Walk.

Art 147
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Selling Products in Asia – Interview with Unlock APAC

Retail Bound

Unlock APAC is a market-entry consultancy agency that focuses on helping innovative brands launch and scale their presence across the Asia-Pacific (APAC) region. What are the key cultural and consumer behavior differences brands should consider when entering the retail market in Asia compared to Western markets?

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How To Get Your Products Placed in Walmart

Retail Bound

The product’s packaging was ineffective in communicating what the product offered to the consumer ( The product’s packaging is your “best sales-person”. Not having a professional design your packaging guarantees failure before the product can get on a retailer’s shelf ). Get mentioned in trade publications.