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We’re also seeing an interesting change in consumer behaviour in the lead-up to Black Friday, with consumers actively choosing to hold back on purchases in anticipation of massive discounts and limited-time offers. When timing and statistics align.
Customer redirects toward refurbished goods According to data from Similarweb, traffic to consumerelectronics websites fell during Q4 for FY23, with customers increasingly shunning the segment across both Black Friday (16.3 per cent down year-on-year) and Boxing Day (2.3 per cent down year-on-year).
In Australia, by contrast, retailers do not routinely offer an installation and demo with the sale of electronic goods – and this can sometimes cause issues for consumers and retailers alike. For the consumer, they’re left out in the open if they have to find all these additional services in order to be happy with the product.”.
Retailers are starting to work out, ‘Well, I’m actually sitting on quite a large amount of consumer data and I’m also sitting on a lot of transaction value from people using my e-comm to be able to purchase and transact,” Townsend said. In the classic world, that was everything from shelf-wobblers to end-caps to promotions.
While consumer brands are gearing up for the holiday season, many are looking even further ahead to the consumer tech event of the year – the ConsumerElectronics Show (CES). While media will be in attendance for the event, other core audiences can be valuable to connect with from a business perspective.
Over the subsequent four decades he held leadership roles at a range of companies serving the retail and consumer packaged goods (CPG) spaces, focused primarily on shopper engagement technologies and category management best practices at retail. For more information, visit www.onqsolutions.com.
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