Remove Consumer Remove Consumer Electronics Remove Perspective
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Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

We’re also seeing an interesting change in consumer behaviour in the lead-up to Black Friday, with consumers actively choosing to hold back on purchases in anticipation of massive discounts and limited-time offers. When timing and statistics align.

Marketing 238
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Why electronics retailers are tackling e-waste with refurbished goods

Inside Retail

Customer redirects toward refurbished goods According to data from Similarweb, traffic to consumer electronics websites fell during Q4 for FY23, with customers increasingly shunning the segment across both Black Friday (16.3 per cent down year-on-year) and Boxing Day (2.3 per cent down year-on-year).

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Zwecks service assists retailers provide installation and demo services

Inside Retail

In Australia, by contrast, retailers do not routinely offer an installation and demo with the sale of electronic goods – and this can sometimes cause issues for consumers and retailers alike. For the consumer, they’re left out in the open if they have to find all these additional services in order to be happy with the product.”.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

Retailers are starting to work out, ‘Well, I’m actually sitting on quite a large amount of consumer data and I’m also sitting on a lot of transaction value from people using my e-comm to be able to purchase and transact,” Townsend said. In the classic world, that was everything from shelf-wobblers to end-caps to promotions.

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How to Maximize CES For Your Product Brand

Retail Bound

While consumer brands are gearing up for the holiday season, many are looking even further ahead to the consumer tech event of the year – the Consumer Electronics Show (CES). While media will be in attendance for the event, other core audiences can be valuable to connect with from a business perspective.

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Retail Luminary Stuart Armstrong Joins OnQ Board of Directors

VMS

Over the subsequent four decades he held leadership roles at a range of companies serving the retail and consumer packaged goods (CPG) spaces, focused primarily on shopper engagement technologies and category management best practices at retail. For more information, visit www.onqsolutions.com.

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Top 10 Marketing Trade Shows

Trade Show Booth Companies - Trade Group

This conference focuses on the future of marketing, from digital transformation to sustainability and beyond, ensuring that participants leave with a broadened perspective and are equipped with the tools necessary to lead their organizations or brands to success. The leaders of the marketing world converge at the conference every year.