Consumer Electronics Strategy Tailored 
Inside Retail
JULY 8, 2024
The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.
Inside Retail
OCTOBER 13, 2021
For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.
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Retail Bound
FEBRUARY 29, 2024
As the product begins to take shape based on thorough research and a clear understanding of market demand, branding strategies can evolve in tandem, mirroring the product’s maturation and refinement. When combined with a well-rounded marketing strategy, they can greatly boost your product’s launch and overall success.
Retail Bound
MARCH 22, 2021
Determine the correct cost/pricing strategy. If you were selling iPhone accessories, as a retail buyer, I would expect to see you exhibit at the Consumer Electronics Show in Las Vegas in early January. Before you approach Walmart, you need to make sure you have factored all the costs (i.e. Get mentioned in trade publications.
Retail Bound
OCTOBER 15, 2024
We work with a range of industries, from consumer electronics to lifestyle products, and specialize in both offline retail and e-commerce strategies tailored to the unique dynamics of the region. Unlike Western markets, APAC encompasses a wide range of cultures, languages, and consumer preferences.
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