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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. These brands differentiate themselves by offering product quality, affordability and sustainability.

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Top 10 Marketing Trade Shows

Trade Show Booth Companies - Trade Group

MozCon When: June 3- June 4 Location: Seattle, Washington MozCon is distinguished as one of the top ten marketing trade shows, largely due to its unique focus on the latest SEO, content marketing, mobile, social media, and more trends.

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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

As the product begins to take shape based on thorough research and a clear understanding of market demand, branding strategies can evolve in tandem, mirroring the product’s maturation and refinement. When combined with a well-rounded marketing strategy, they can greatly boost your product’s launch and overall success.

Concept 52
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Understanding the consumer of 2021

Inside Retail

Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Have new behaviours become habits? and expectations.

Consumer 242
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Attracting, winning, and retaining a new breed of value-driven consumer

Inside Retail

This suggests that while consumers have reviewed how they shop in the current economic climate, many will be more selective over a longer-term horizon. The rise of a more value-driven shopper directly impacts retailers’ strategies to attract, win, and retain customers.

Consumer 130
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How To Sell Your Product To Best Buy

Retail Bound

Are you a small consumer electronics product brand who’s trying to figure out how to sell to Best Buy? Best Buy is the largest brick-and-mortar retailer in the US for consumer electronics, which is why thousands of brands attempt to get their products in the company’s stores every year. You Can Do It!