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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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How to Stand Out at the 2024 Consumer Electronics Show

Retail Bound

As a product manufacturer in the consumer electronics space, the Consumer Electronics Show (CES) is a great opportunity to get your products in front of industry professionals and media outlets from all over the world. The post How to Stand Out at the 2024 Consumer Electronics Show appeared first on Retailbound.

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How to Stand Out at the 2023 Consumer Electronics Show

Retail Bound

As an innovative product manufacturer, the 2023 Consumer Electronics Show (CES) is a great opportunity to get your products in front of industry professionals and media outlets from all over the world. The 2023 Consumer Electronics Show promises to be an even bigger event than the 2022 show.

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Understanding the consumer of 2021

Inside Retail

Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Have new behaviours become habits?

Consumer 242
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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. These brands differentiate themselves by offering product quality, affordability and sustainability.

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Attracting, winning, and retaining a new breed of value-driven consumer

Inside Retail

Younger consumers are also more likely to be using social media, mobile apps and seeking video content. In these early stages of finding a product or brand, many consumers value technology that aids relevance and bridges the digital and in-store divide.

Consumer 130
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What’s driving so many car brands to redesign their identity?

Design Week

He thinks of it as less of a design trend and more as a “common solution to a universal problem” People see logos a lot more these days as they scroll through social media channels and on digital platforms and flat designs offer a less cluttered visual experience. “You realise you had the answer the whole time.”