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The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumerelectronics sector has seen a sign of recovery. billion, in 2023.
Luxury faces a recalibration: While luxury remains aspirational, only 16 per cent of consumers plan to increase their spending in this segment. In addition, brand loyalty is being redefined in China, with factors such as price sensitivity, peer recommendations, and product innovation playing pivotal roles in consumer decision-making.
The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.
At least two significant forces are reshaping how and where consumersshop and their expectations of brands. Since 2005, we’ve offered free removal and recycling of old products, which is a key reason why people shop with us,” Winning says.”
With the flexibility of purchasing in store or using their phones to buy online and ship to their homes, customers can now tailor every aspect of the shopping experience.”. Converge Display Control is fully customizable and each solution is tailored to the unique needs of the retailer. Beyond the Store.
We work with a range of industries, from consumerelectronics to lifestyle products, and specialize in both offline retail and e-commerce strategies tailored to the unique dynamics of the region. Unlike Western markets, APAC encompasses a wide range of cultures, languages, and consumer preferences.
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