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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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Understanding the consumer of 2021

Inside Retail

Some 61 per cent believe that retailers and providers of personal care and hospitality services adapted well to the circumstances and to consumers’ changing needs. Almost a third of consumers report better online shopping and delivery experiences during the pandemic and more than 20 per cent report that in-store experiences improved.

Consumer 242
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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. These brands differentiate themselves by offering product quality, affordability and sustainability.

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From Hungry Jack’s to Fendi: How brands can leverage the metaverse

Inside Retail

In Facebook and other metaverses, people can work and do business, play games, meet up, learn and shop. The metaverse can play a role in shopping for physical and digital goods. Virtual shopping in the metaverse builds on what is currently available, with augmented reality and virtual reality in virtual stores and fitting rooms.

Shopping 130
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Attracting, winning, and retaining a new breed of value-driven consumer

Inside Retail

In fact, consumers indicated that on average, they were reallocating approximately $450 per month, largely towards essential goods and services or savings. Looking closer at consumer behaviours confirms a broad shift in shopping choices and heightened customer experience expectations.

Consumer 130
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Top 10 BIGGEST Trade Shows in Las Vegas in 2024 

Trade Show Booth Companies - Trade Group

Consumer Technology Association (CTA)- CES 2024: Consumer Technology Association hosts the premier conference for tech powerhouses and innovative startups. It’s even considered the Super Bowl for global consumer electronics and consumer technology. This is by far the largest show of its unique type.

Apparel 52
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Retail 2025: Eight trends reshaping Asian markets

Inside Retail

It is worth remembering what retail is about at the broadest level possible: It’s about making people happy by giving them things they want and helping them enjoy the process of shopping for them. Good times ahead for consumer electronics retailers in Asia. It’s not technology but human happiness that is the endgame.

Marketing 130