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The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.
Some 61 per cent believe that retailers and providers of personal care and hospitality services adapted well to the circumstances and to consumers’ changing needs. Almost a third of consumers report better online shopping and delivery experiences during the pandemic and more than 20 per cent report that in-store experiences improved.
India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. These brands differentiate themselves by offering product quality, affordability and sustainability.
In Facebook and other metaverses, people can work and do business, play games, meet up, learn and shop. The metaverse can play a role in shopping for physical and digital goods. Virtual shopping in the metaverse builds on what is currently available, with augmented reality and virtual reality in virtual stores and fitting rooms.
In fact, consumers indicated that on average, they were reallocating approximately $450 per month, largely towards essential goods and services or savings. Looking closer at consumer behaviours confirms a broad shift in shopping choices and heightened customer experience expectations.
Consumer Technology Association (CTA)- CES 2024: Consumer Technology Association hosts the premier conference for tech powerhouses and innovative startups. It’s even considered the Super Bowl for global consumerelectronics and consumer technology. This is by far the largest show of its unique type.
It is worth remembering what retail is about at the broadest level possible: It’s about making people happy by giving them things they want and helping them enjoy the process of shopping for them. Good times ahead for consumerelectronics retailers in Asia. It’s not technology but human happiness that is the endgame.
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