Inside Retail

JULY 10, 2023

Australian consumer electronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. The group eventually decided to “double down” on the New Zealand market, and invest in building it up as the broader retail market recovered.

Consumer Electronics 189

Consumer Electronics Marketing Location Expansion 189

Inside Retail

OCTOBER 13, 2021

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

OCTOBER 16, 2023

These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.

Social Media 130

Social Media Beauty and Health Consumer Electronics Consumer 130

Retail Bound

MARCH 22, 2021

Planning ahead and doing your homework on what questions a retail buyer may ask will put you ahead of the other companies vying for that spot on the retailer’s shelf. Determine the correct cost/pricing strategy. manufacturing, packaging, marketing, distribution, sales commissions, etc…) for your product.

Consumer Electronics 52

Consumer Electronics Tailored Other Accessories 52

Retail Bound

OCTOBER 15, 2024

Unlock APAC is a market-entry consultancy agency that focuses on helping innovative brands launch and scale their presence across the Asia-Pacific (APAC) region. What are the key cultural and consumer behavior differences brands should consider when entering the retail market in Asia compared to Western markets?

Consumer Electronics 52

Consumer Electronics Tailored Strategy Balance 52