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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailerssocial-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.

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Retail 2025: Eight trends reshaping Asian markets

Inside Retail

Second, there is a hard economic reason, which is the need for mall operators to rejig their tenant mix to place more emphasis on non-retail attractions to drive foot traffic. In major retail markets like Bangkok, art and crafts have become tightly woven into the high-end mall culture.

Marketing 130