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Why retail media has become the next big tool in performance marketing

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing

Marketing Social Media Advertising Consumer Electronics

India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

OCTOBER 16, 2023

These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.

Social Media

Social Media Beauty and Health Consumer Electronics Consumer

Create Retail Today

Why retail media has become the next big tool in performance marketing

India’s DTC boom: Fuelled by technology and Millennials

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