Retail Focus

DECEMBER 3, 2024

Experts from retail marketing consultancy Gekko have utilised their GWS Price Analysis Tool to do the heavy lifting, crunching the numbers to analyse average prices in categories including consumer electronic products and household goods, across major retailers, including AO, Argos, Currys, Harvey Norman, and John Lewis.

Consumer 261

Consumer Consumer Electronics Strategy Balance 261

Inside Retail

FEBRUARY 4, 2025

Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.

Consumer 130

Consumer Beauty and Health Consumer Electronics Strategy 130

Inside Retail

NOVEMBER 18, 2024

Expanding services Deliveroo has added new categories, ranging from beauty and personal care to baby care, pet care, florists, and consumer electronics. In the coming months, consumers can look forward to an expanded selection of even more retail brands on Deliveroo Shopping,” Parke said.

Gifts 130

Gifts Consumer Electronics Consumer Shopping 130

Retail Bound

DECEMBER 19, 2024

While consumer brands are gearing up for the holiday season, many are looking even further ahead to the consumer tech event of the year – the Consumer Electronics Show (CES). We know firsthand the impact of the event with the proper planning and strategy to place brands in front of the right attendees.

Strategy 52

Strategy Consumer Electronics Consumer Engagement 52

Inside Retail

OCTOBER 9, 2023

Looking closer at consumer behaviours confirms a broad shift in shopping choices and heightened customer experience expectations. For example, the research shows that 73 per cent of consumers are using promotional codes, cashback offers and rewards to make their dollar go further, and 66 per cent are doing more research before purchasing.

Consumer 130

Consumer Beauty and Health Consumer Electronics Accessories 130

Retail Bound

FEBRUARY 29, 2024

As the product begins to take shape based on thorough research and a clear understanding of market demand, branding strategies can evolve in tandem, mirroring the product’s maturation and refinement. Marketing and Promo Marketing and promotion are absolutely essential for educating potential users about your product and driving sales.

Concept 52

Concept Consumer Design Consumer Electronics 52

Trade Show Booth Companies - Trade Group

JANUARY 25, 2022

The recent Consumer Electronics Show (CES) is a good example. For example, there is much more value in trade shows than simply increasing revenue, such as the promotional value in the form of brand awareness, impressions, and social media follows. Suppose you’re not a large corporation or you do not excel in the online market.

Reimagine 52

Reimagine Space Consumer Electronics Marketing 52