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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

Understanding the benefits of retail media – whether you’re a retailer, brand, agency or partner – is vital to capturing the opportunities in this fast-growing space. In the classic world, that was everything from shelf-wobblers to end-caps to promotions.

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REIMAGINING BUSINESS SPACES: TRADE SHOWS 

Trade Show Booth Companies - Trade Group

The recent Consumer Electronics Show (CES) is a good example. For example, there is much more value in trade shows than simply increasing revenue, such as the promotional value in the form of brand awareness, impressions, and social media follows. Suppose you’re not a large corporation or you do not excel in the online market.

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REIMAGINING MEETING SPACES: TRADE SHOWS 

Trade Show Booth Companies - Trade Group

The recent Consumer Electronics Show (CES) is a good example. For example, there is much more value in trade shows than simply increasing revenue, such as the promotional value in the form of brand awareness, impressions, and social media follows. Suppose you’re not a large corporation or you do not excel in the online market.

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Five retailers share their expectations for peak season

Inside Retail

Every day of trade from Black Friday to Christmas is important, so this year we have segmented our promotional calendar into days, not weeks, during peak. We are focusing heavily on Click Frenzy and bringing a refreshed offering to our customers, before launching sitewide promotions during Cyber Weekend.

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Are Hybrid Trade Shows Here to Stay?

Trade Show Booth Companies - Trade Group

When the Consumer Electronics Show (CES) moved entirely to a virtual venue in 2021 , a common complaint from participants was difficulty connecting with industry professionals and prospects. Hybrid events differ from hybrid trade shows in that the primary purpose is education instead of product promotion.

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BNPL and the growth of digital payments in Apac

Inside Retail

All these players are promoting BNPL heavily and fueling consumer awareness and adoption. Additionally, many players in this space are very data-driven and so are able to give customers the options that they want and market these options to them in the right way.

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Celebrating World Industrial Design Day with Srini Srinivasan, president of the World Design Organisation

Design Wanted

World Design Organization is promoting the profession of industrial design and its impact on our quality of life. a Silicon Valley based, world-class, award-winning product Design Company that has developed 300+ products in the Consumer Electronics, Medical, Industrial Goods, Security and Surveillance domains.

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