Remove Consumer Electronics Remove Planning Remove Promotion
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Five retailers share their expectations for peak season

Inside Retail

We have been planning our peak season since early this year, so I think we’re well-placed to achieve great results. Every day of trade from Black Friday to Christmas is important, so this year we have segmented our promotional calendar into days, not weeks, during peak. We will be looking to hire Christmas casuals.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In the classic world, that was everything from shelf-wobblers to end-caps to promotions. In the new world, that might look like targeted club-card promotions that are linked to a customer displaying a certain level of intent,” Waecker said.

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Singles Day set to end with subdued sales and no fanfare

Inside Retail

A Bain & Co survey ahead of the event found just 24 per cent of respondents planned to spend more this year. But Citi predicts rival e-commerce giant JD.com, which also holds a Singles Day shopping event, to fare somewhat better as it is strong in consumer electronics and home appliance offerings which are expected to remain popular.

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Top 10 Electronics Trade Shows in North America 

Trade Show Booth Companies - Trade Group

One of the biggest and most innovative electronics trade shows in the world is the famous CES, known as the Consumer Electronics Show. Here are the different types of electronic events: Consumer Electronic Shows: These shows specifically focus on gadgets and technologies that we use every day.

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. In this post, we’ll discuss how your brand can create buzz for product launches with a well-planned and executed experiential campaign.

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Are Hybrid Trade Shows Here to Stay?

Trade Show Booth Companies - Trade Group

When the Consumer Electronics Show (CES) moved entirely to a virtual venue in 2021 , a common complaint from participants was difficulty connecting with industry professionals and prospects. Hybrid events differ from hybrid trade shows in that the primary purpose is education instead of product promotion.

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BNPL and the growth of digital payments in Apac

Inside Retail

Similarly, e-commerce platforms and retailers are looking to garner a slice of the market with their own low or interest-free instalment-based plans and loyalty programs. All these players are promoting BNPL heavily and fueling consumer awareness and adoption. You can now buy makeup on instalment plans with the likes of Sephora.