Consumer Electronics Planning Promotion 
Inside Retail
FEBRUARY 4, 2025
Health and wellness take center stage: With 41 per cent of consumers planning to increase spending on health-related products, demand for supplements, traditional Chinese medicine, and fitness-related goods is surging. The focus is shifting toward quality, timeless value, and selective purchasing.
Inside Retail
OCTOBER 31, 2022
We have been planning our peak season since early this year, so I think we’re well-placed to achieve great results. Every day of trade from Black Friday to Christmas is important, so this year we have segmented our promotional calendar into days, not weeks, during peak. We will be looking to hire Christmas casuals.
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Inside Retail
NOVEMBER 10, 2022
A Bain & Co survey ahead of the event found just 24 per cent of respondents planned to spend more this year. But Citi predicts rival e-commerce giant JD.com, which also holds a Singles Day shopping event, to fare somewhat better as it is strong in consumer electronics and home appliance offerings which are expected to remain popular.
Inside Retail
MAY 21, 2023
In the classic world, that was everything from shelf-wobblers to end-caps to promotions. In the new world, that might look like targeted club-card promotions that are linked to a customer displaying a certain level of intent,” Waecker said.
Trade Show Booth Companies - Trade Group
MAY 12, 2022
When the Consumer Electronics Show (CES) moved entirely to a virtual venue in 2021 , a common complaint from participants was difficulty connecting with industry professionals and prospects. Hybrid events differ from hybrid trade shows in that the primary purpose is education instead of product promotion.
Inside Retail
JUNE 29, 2022
Similarly, e-commerce platforms and retailers are looking to garner a slice of the market with their own low or interest-free instalment-based plans and loyalty programs. All these players are promoting BNPL heavily and fueling consumer awareness and adoption. You can now buy makeup on instalment plans with the likes of Sephora.
Retail Bound
DECEMBER 19, 2024
While consumer brands are gearing up for the holiday season, many are looking even further ahead to the consumer tech event of the year – the Consumer Electronics Show (CES). We know firsthand the impact of the event with the proper planning and strategy to place brands in front of the right attendees.
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