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In fact, Sparro research reveals that about 60 per cent of people will wait until 30 days before Black Friday to buy high-research, big-ticket items such as consumerelectronics or appliances, to snag a savings. When timing and statistics align.
Customer redirects toward refurbished goods According to data from Similarweb, traffic to consumerelectronics websites fell during Q4 for FY23, with customers increasingly shunning the segment across both Black Friday (16.3 Meanwhile, traffic to sites specialising in refurbished electronics rose. per cent down year-on-year).
In Australia, by contrast, retailers do not routinely offer an installation and demo with the sale of electronic goods – and this can sometimes cause issues for consumers and retailers alike. Customers feel frustrated, and they move their loyalty to a retailer who does offer these services.
From a retailer perspective, Amazon has long been the leader in the retail media space, but others are starting to catch up, including Walmart in the US, Coles and Woolworths in Australia and The Warehouse Group in New Zealand.
While consumer brands are gearing up for the holiday season, many are looking even further ahead to the consumer tech event of the year – the ConsumerElectronics Show (CES). While media will be in attendance for the event, other core audiences can be valuable to connect with from a business perspective.
“I’ve dedicated my career to understanding how consumers behave – learning how to connect with them and figuring out how to not just make a sale, but to build customer loyalty over the long term,” commented Stu Armstrong on his board appointment. “My For more information, visit www.onqsolutions.com.
This conference focuses on the future of marketing, from digital transformation to sustainability and beyond, ensuring that participants leave with a broadened perspective and are equipped with the tools necessary to lead their organizations or brands to success. The leaders of the marketing world converge at the conference every year.
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