Consumer Electronics Marketing Strategy 
Inside Retail
JULY 8, 2024
The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.
Inside Retail
OCTOBER 13, 2021
“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.
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Inside Retail
OCTOBER 4, 2021
We’re also seeing an interesting change in consumer behaviour in the lead-up to Black Friday, with consumers actively choosing to hold back on purchases in anticipation of massive discounts and limited-time offers. Get creative : Invest time in various marketing channels and create content that influences customers.
Inside Retail
JULY 10, 2023
Australian consumer electronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. The group eventually decided to “double down” on the New Zealand market, and invest in building it up as the broader retail market recovered.
Inside Retail
SEPTEMBER 29, 2023
Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.
Retail Focus
DECEMBER 3, 2024
Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers. The approach of offering fewer products while increasing promotional impact reflects how a retailer like Currys is refining its strategy to balance consumer preferences with enticing deals to consumers.
RetailMinded
AUGUST 26, 2022
So, if you want to grow your retail business, keep these pricing strategies from the get-go: Use CPQ software. The idea behind manufacturer suggested retail price (MSRP), which is the strategy that most consumers are familiar with, is to set a standardized price for products sold across different locations. Dynamic Pricing.
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