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Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers. The approach of offering fewer products while increasing promotional impact reflects how a retailer like Currys is refining its strategy to balance consumer preferences with enticing deals to consumers.
The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’sconsumerelectronics sector has seen a sign of recovery.
“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.
We’re also seeing an interesting change in consumer behaviour in the lead-up to Black Friday, with consumers actively choosing to hold back on purchases in anticipation of massive discounts and limited-time offers. Get creative : Invest time in various marketing channels and create content that influences customers.
Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.
Australian consumerelectronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. The group eventually decided to “double down” on the New Zealand market, and invest in building it up as the broader retail market recovered.
Meanwhile, Statista projects the retail delivery market in Singapore to reach a revenue of US$594.4 The market research company said one of the unique factors driving the retail delivery market in Singapore is the country’s small size and high population density. million this year.
In this post, well explore why training matters, the challenges retailers face, and actionable strategies to make it workhighlighting how tools like the Coherence Training Hub can elevate success in tech and consumerelectronics retail. Effective Training Strategies How do you train effectively despite these obstacles?
Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumerelectronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.
So, if you want to grow your retail business, keep these pricing strategies from the get-go: Use CPQ software. The idea behind manufacturer suggested retail price (MSRP), which is the strategy that most consumers are familiar with, is to set a standardized price for products sold across different locations. Dynamic Pricing.
What happens from here remains uncertain, but picking up on signals about consumers’ current and future needs can allow retailers to create further momentum or adjust their strategies. Shoppers in the consumerelectronics segment reported a similar sentiment. Local economy at the forefront.
per cent in consumers’ preference for online as their preferred channel. Effective omni-channel strategies are more important than ever before. The report refers to data sourced from an online survey of 5656 consumers. All analysis and views of future market conditions are solely those of the Commonwealth Bank.
This has served me well while expanding categories at DigiDirect from photo and video to broader consumerelectronics and investing beyond retail businesses into verticals as vast as property, pharmaceuticals, hospitality, and equities. This means entrenched communities with unique demands that specialty focus can best serve.
While consumer brands are gearing up for the holiday season, many are looking even further ahead to the consumer tech event of the year – the ConsumerElectronics Show (CES). We know firsthand the impact of the event with the proper planning and strategy to place brands in front of the right attendees.
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Anchorage struck gold with the $20 million acquisition of the Dick Smith consumerelectronics chain from Woolworths Group in November 2012. Woolworths had written off more than $420 million restructuring the business, which was Australia’s largest consumerelectronics chain by store count. Myer merger in the offing? .
In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.
However, these consumer shopping behaviors vary from shopper to shopper and even between retail segments. For example, millennials and baby boomers have exhibited far different shopping activities, and the channel preferences for shoppers buying groceries versus consumerelectronics also varies. ConsumerElectronics.
As the world’s largest cosmetics company, it continues to outperform the dynamic global beauty market. L’Oréal presented the Water Saver, a sustainable haircare system for the salon and at-home beauty routine, at the 2021 ConsumerElectronics Show, and that same year it was named in Time’s “100 Best Inventions of the Year”.
This suggests that while consumers have reviewed how they shop in the current economic climate, many will be more selective over a longer-term horizon. The rise of a more value-driven shopper directly impacts retailers’ strategies to attract, win, and retain customers.
The ConsumerElectronics Show, better known as CES, is the ultimate playground for technology enthusiasts, product manufacturers, and innovators. Whether you’re interested in consumerelectronics, automotive advancements, or medical breakthroughs, CES 2025 will have something for everyone.
Unlock APAC is a market-entry consultancy agency that focuses on helping innovative brands launch and scale their presence across the Asia-Pacific (APAC) region. I also manage relationships with key stakeholders, including distributors, retailers, and local market experts, ensuring that our partners have a seamless and effective launch.
Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.
While the goal remains to boost profits and market reach for everything from toys to tools to TVs, new rules and practices for safety are being taken into account. These include Toyfair , the Inspired Home Show , and the ConsumerElectronics Show. In 2021, the number of active conventions stayed lower than normal.
Held annually in Las Vegas, Nevada, CES showcases the latest innovations and trends in consumerelectronics, including software services. Dreamforce covers a wide range of topics, including CRM, cloud computing, and digital transformation strategies. Registration Link: [link] 7.
Are you a small consumerelectronics product brand who’s trying to figure out how to sell to Best Buy? Best Buy is the largest brick-and-mortar retailer in the US for consumerelectronics, which is why thousands of brands attempt to get their products in the company’s stores every year. You Can Do It!
Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. The recent ConsumerElectronics Show (CES) is a good example.
Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. The recent ConsumerElectronics Show (CES) is a good example.
At telecommunications trade shows exhibitors have the opportunity to showcase their latest products and innovations, network with industry leaders, and gain valuable insights into market trends. For more insights and strategies that drive successful events, connect with our team of event specialists.
To answer this question, here are some reasons why a particular company might have been rejected by the retailer: The company or the products didn’t have a track record of sales or lacked mass market appeal ( Buyers hate being a guinea pig for an untested company or product ). Determine the correct cost/pricing strategy.
Taleb seeks antifragile investment strategies. Taleb seeks to make his investment strategy as antifragile as possible. What about the ConsumerElectronics Show? According to Taleb, almost all scientific and economic breakthroughs are “Black Swans,” meaning they are undirected and unpredicted.
Nike CFO Matt Friend said on a recent investor call that Nike was experiencing “meaningful shifts in consumer traffic in key markets – particularly in Greater China, where bricks-and-mortar traffic declined as much as double-digits versus the prior year”. Good times ahead for consumerelectronics retailers in Asia.
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