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“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.
“As increasingly more newcomers enter the consumerelectronicsmarket, owning a brand as recognisable as Aiwa would be a tremendous competitive advantage.”
Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with socialmedia say time spent on these activities will either taper this year or revert to pre-pandemic levels. Have new behaviours become habits?
India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come. What lies ahead?
In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.
And retailers and brands are already using the metaverse for a number of sales and marketing purposes. Physical products can be sold with accompanying non-fungible tokens (NFTs), which allow consumers to own a digital version of the product. Last year, Coca-Cola took NFT auctions a step further, into cause-related marketing.
And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.
Younger consumers are also more likely to be using socialmedia, mobile apps and seeking video content. In these early stages of finding a product or brand, many consumers value technology that aids relevance and bridges the digital and in-store divide.
He thinks of it as less of a design trend and more as a “common solution to a universal problem” People see logos a lot more these days as they scroll through socialmedia channels and on digital platforms and flat designs offer a less cluttered visual experience. “You realise you had the answer the whole time.”
The ConsumerElectronics Show, better known as CES, is the ultimate playground for technology enthusiasts, product manufacturers, and innovators. Whether you’re interested in consumerelectronics, automotive advancements, or medical breakthroughs, CES 2025 will have something for everyone.
Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.
Are you a small consumerelectronics product brand who’s trying to figure out how to sell to Best Buy? Best Buy is the largest brick-and-mortar retailer in the US for consumerelectronics, which is why thousands of brands attempt to get their products in the company’s stores every year.
Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. The recent ConsumerElectronics Show (CES) is a good example.
Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. The recent ConsumerElectronics Show (CES) is a good example.
The Specialty Equipment Market Association organizes this event, pulling more than 70,000 quality domestic and international car buyers each year. Consumer Technology Association (CTA)- CES 2024: Consumer Technology Association hosts the premier conference for tech powerhouses and innovative startups.
Nike CFO Matt Friend said on a recent investor call that Nike was experiencing “meaningful shifts in consumer traffic in key markets – particularly in Greater China, where bricks-and-mortar traffic declined as much as double-digits versus the prior year”. Good times ahead for consumerelectronics retailers in Asia.
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