Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Trade Show Booth Companies - Trade Group

FEBRUARY 29, 2024

In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.

Marketing 52

Marketing Consumer Electronics Strategy Location 52

Inside Retail

OCTOBER 16, 2023

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come. What lies ahead?

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Social Media Beauty and Health Consumer Electronics Consumer 130

Inside Retail

AUGUST 31, 2021

“As increasingly more newcomers enter the consumer electronics market, owning a brand as recognisable as Aiwa would be a tremendous competitive advantage.”

Consumer Electronics 147

Consumer Electronics Social Media Management Consumer 147

RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

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Marketing Engagement Consumer Electronics Planning 52

Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.

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Concept Consumer Design Consumer Electronics 52

Inside Retail

JUNE 20, 2021

Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Have new behaviours become habits?

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Consumer Beauty and Health Consumer Electronics Social Media 242