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As Microsoft shuts stores in China, are authorised retailers still relevant?

Inside Retail

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

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Retail at the end of the world: How JB Hi-Fi aims to disrupt the NZ market

Inside Retail

Australian consumer electronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. He revealed that JB Hi-Fi also plans to move its e-commerce site to the Shopify platform in the future.

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Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

Data from Google reveals that a resounding 88 per cent of Aussies believe this Christmas will be more important than last year’s; with 21 per cent of people preparing gifting plans 3-6 months before, and 47 per cent of people planning to do so in the 2-4 weeks leading up to December. When timing and statistics align.

Marketing 238
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Top 10 Marketing Trade Shows

Trade Show Booth Companies - Trade Group

In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

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Tech-rental startup Circular eyes ANZ expansion following US$7.6m raise

Inside Retail

With ambitious plans to expand its offerings and scale into new markets, Circular is not just making waves in the tech industry, it’s setting a precedent for what the future of sustainable technology consumption could look like. The story so far “Early testing in various APAC markets has shown a strong demand for tech subscriptions.

Expansion 261
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Booktopia’s new owner: “Not here to throw out the baby with the bathwater”

Inside Retail

Following this week’s announcement that the founder and owner of DigiDirect, Shant Kradjian, won the bid for failed ASX-listed Booktopia, Inside Retail asked Kradjian about his interest in acquiring the business, his plans to restore the brand to its former glory and how he will approach the inevitable challenges.