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How to Stand Out at the 2024 Consumer Electronics Show

Retail Bound

As a product manufacturer in the consumer electronics space, the Consumer Electronics Show (CES) is a great opportunity to get your products in front of industry professionals and media outlets from all over the world. The post How to Stand Out at the 2024 Consumer Electronics Show appeared first on Retailbound.

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Aiwa brand up for auction, its parent bankrupt

Inside Retail

Hilco Streambank, a specialist in monetising intellectual property assets and distressed brands, said it had been retained to manage the sale, subject to bankruptcy court approval. As increasingly more newcomers enter the consumer electronics market, owning a brand as recognisable as Aiwa would be a tremendous competitive advantage.”

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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Technological innovations have streamlined supply-chain management and warehouse operations.

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Understanding the consumer of 2021

Inside Retail

Almost a third of consumers report better online shopping and delivery experiences during the pandemic and more than 20 per cent report that in-store experiences improved. Consumer-facing businesses have built valuable goodwill among their customers. Consumers unevenly impacted. Have new behaviours become habits?

Consumer 242
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Attracting, winning, and retaining a new breed of value-driven consumer

Inside Retail

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

Consumer 130
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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

In this phase, detailed analysis of failures and product yield is carried out, while the logistics and supply chain management are streamlined for efficiency. Think about developing marketing strategies to raise awareness and drive sales, including advertising, promotions, and social media campaigns.

Concept 52