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As Microsoft shuts stores in China, are authorised retailers still relevant?

Inside Retail

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

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Retail at the end of the world: How JB Hi-Fi aims to disrupt the NZ market

Inside Retail

Australian consumer electronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. The group eventually decided to “double down” on the New Zealand market, and invest in building it up as the broader retail market recovered.

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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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Top 10 Marketing Trade Shows

Trade Show Booth Companies - Trade Group

In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.

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Aiwa brand up for auction, its parent bankrupt

Inside Retail

Hilco Streambank, a specialist in monetising intellectual property assets and distressed brands, said it had been retained to manage the sale, subject to bankruptcy court approval. As increasingly more newcomers enter the consumer electronics market, owning a brand as recognisable as Aiwa would be a tremendous competitive advantage.”

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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come. What lies ahead?

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L’Oréal invests in innovation, Gjosa & sustainability amid record results

Inside Retail

As the world’s largest cosmetics company, it continues to outperform the dynamic global beauty market. L’Oréal presented the Water Saver, a sustainable haircare system for the salon and at-home beauty routine, at the 2021 Consumer Electronics Show, and that same year it was named in Time’s “100 Best Inventions of the Year”.