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India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come.
The nationalistic trend is also evident in other categories, such as coffee retail, where Luckin has now overtaken Starbucks as market leader in China on the back of a massive store expansion program and a price war. Meanwhile, in Hong Kong, New World Development’s K11 Art Mall in Tsim Sha Tsui is undergoing an expansion.
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