Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. Embracing AI Walmart’s goal is to make shopping experiences effortless, engaging and personalised.

Shopping 262

Shopping Consumer Electronics Expansion Apparel 262

Inside Retail

OCTOBER 13, 2021

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

JUNE 20, 2021

Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Understanding the consumer of 2021.

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Trade Show Booth Companies - Trade Group

FEBRUARY 29, 2024

Unlike other trade show events that often span a variety of industries or offer a broad overview of digital marketing, MozCon delves deeper into specific areas of interest within the digital marketing sphere, providing attendees with actionable insights and strategies that can be applied directly to their businesses or brands.

Marketing 52

Marketing Consumer Electronics Location Strategy 52

Retail Bound

DECEMBER 19, 2024

While consumer brands are gearing up for the holiday season, many are looking even further ahead to the consumer tech event of the year – the Consumer Electronics Show (CES). We know firsthand the impact of the event with the proper planning and strategy to place brands in front of the right attendees.

Strategy 52

Strategy Consumer Electronics Consumer Engagement 52

Retail Bound

FEBRUARY 29, 2024

As the product begins to take shape based on thorough research and a clear understanding of market demand, branding strategies can evolve in tandem, mirroring the product’s maturation and refinement. Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements.

Concept 52

Concept Consumer Design Consumer Electronics 52