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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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Understanding the consumer of 2021

Inside Retail

Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Understanding the consumer of 2021.

Consumer 242
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How to Stand Out at the 2024 Consumer Electronics Show

Retail Bound

As a product manufacturer in the consumer electronics space, the Consumer Electronics Show (CES) is a great opportunity to get your products in front of industry professionals and media outlets from all over the world. The post How to Stand Out at the 2024 Consumer Electronics Show appeared first on Retailbound.

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How to Stand Out at the 2023 Consumer Electronics Show

Retail Bound

As an innovative product manufacturer, the 2023 Consumer Electronics Show (CES) is a great opportunity to get your products in front of industry professionals and media outlets from all over the world. The 2023 Consumer Electronics Show promises to be an even bigger event than the 2022 show.

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From Hungry Jack’s to Fendi: How brands can leverage the metaverse

Inside Retail

For Consumer Electronics Show 2022 in Las Vegas, Procter and Gamble invited show visitors into a virtual world where they could learn about the company’s product portfolio and sustainability initiatives, and play games. The metaverse has the potential to become the next social network. For now though, brands are experimenting.

Shopping 130
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Your Guide to Making the Most of CES 2025

Retail Bound

The Consumer Electronics Show, better known as CES, is the ultimate playground for technology enthusiasts, product manufacturers, and innovators. Whether you’re interested in consumer electronics, automotive advancements, or medical breakthroughs, CES 2025 will have something for everyone.

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Celebrating World Industrial Design Day with Srini Srinivasan, president of the World Design Organisation

Design Wanted

Since 2007, the 29th of June has been observed as World Industrial Design Day to celebrate the merits of industrial designers and to actively engage design professionals and design enthusiasts to explore their creativity. Since 2020 many of these activities have turned virtual , powered by social media, but we have not been deterred.

Design 98