Remove Consumer Electronics Remove Engagement Remove Promotion
article thumbnail

How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In the classic world, that was everything from shelf-wobblers to end-caps to promotions. In the new world, that might look like targeted club-card promotions that are linked to a customer displaying a certain level of intent,” Waecker said.

article thumbnail

From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements. Marketing and Promo Marketing and promotion are absolutely essential for educating potential users about your product and driving sales. During this stage logo, messaging and packaging design are developed.

Concept 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Converge Display Control by OnQ Brings Touchless Interactivity In Store

VMS

“Today’s retail climate demands a fresh approach to in-store interactivity, and retailers are desperate for new ways to engage customers in low-touch and no-touch environments,” said OnQ CEO Paul Chapuis. Retailers then have remarketing opportunities to share future promotions and updates with customers via their phones.

Display 52
article thumbnail

Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. But it can also build buzz, enhance engagement between a brand and its consumers and entice customers to buy, or, at the very least, learn more.

article thumbnail

Are Hybrid Trade Shows Here to Stay?

Trade Show Booth Companies - Trade Group

When the Consumer Electronics Show (CES) moved entirely to a virtual venue in 2021 , a common complaint from participants was difficulty connecting with industry professionals and prospects. Hybrid events differ from hybrid trade shows in that the primary purpose is education instead of product promotion. Contact us below.

article thumbnail

From Hungry Jack’s to Fendi: How brands can leverage the metaverse

Inside Retail

Utility NFTs allow benefits such as accessing exclusive communities, memberships and clubs, receiving special rewards or limited-edition products, and entry into special events and promotions. Brand, product and promotion. They are using the metaverse to learn, to develop awareness and engagement.

Shopping 130
article thumbnail

10 Expert Tips for Preparing for CES 2024

Retail Bound

Ever since the early 1990s, I have attended the Consumer Electronics Show (CES) and have seen the show floor, attendees, and exhibitors evolve over the years. Exhibiting at CES can be (and should be) one of the most productive and cost-effective means for product start-ups to promote its products and services.