Consumer Electronics Engagement Marketing 
Inside Retail
JULY 8, 2024
The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.
Inside Retail
OCTOBER 13, 2021
“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.
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Retail Bound
MARCH 27, 2025
In this post, well explore why training matters, the challenges retailers face, and actionable strategies to make it workhighlighting how tools like the Coherence Training Hub can elevate success in tech and consumer electronics retail. Training turns associates into a competitive edge, fueling revenue and loyalty.
Inside Retail
JUNE 20, 2021
Confined to their homes, consumers found new ways to spend their time. The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Understanding the consumer of 2021.
Inside Retail
APRIL 19, 2022
Our new Consumer Insights report shows that one in three consumers are now more conscious of shopping from purpose-led brands than they were before the pandemic. The majority also engage with content about a brand’s social purpose, higher among younger shoppers. Collaborating with customers is also important.
Trade Show Booth Companies - Trade Group
FEBRUARY 29, 2024
In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.
Trade Show Booth Companies - Trade Group
MAY 12, 2022
Hybrid events market their value as saving exhibitors’ shipping and boarding costs while supplying the same quality educational content, industry updates and networking opportunities. Unique to both is the larger than normal space devoted to product demos and increasing use of experiential marketing tactics.
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