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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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What Display Type Do I Need?

Creative Displays Now

Retail displays come in all shapes and sizes. Some types of displays are best suited for particular product categories, while others are best for specific retail environments. A spacious club store may have room for a larger setup, while a small convenience store may only allow for low-profile inline displays with smaller footprints.

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CES 2025 Dates 

Trade Show Booth Companies - Trade Group

Las Vegas, NV – The Consumer Electronic Show (CES) will once again return to the captivating Las Vegas Convention Center early next year —the CES 2025 dates January 7th- 10th, 2024. With AI revolutionizing the way we work and play, this edition of the show is surely set to display the very best of technology and innovation.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In the new world, that might look like targeted club-card promotions that are linked to a customer displaying a certain level of intent,” Waecker said. In the classic world, that was everything from shelf-wobblers to end-caps to promotions. What are the key factors of a successful retail media network? Everything becomes ad hoc.

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B-eye-onic: Tune your vision with InWith’s smart contact lens

Design Wanted

American startup InWith has developed a smart contact lens that uses microelectronics to display real-time information and offer wearers “tunable vision”. It was unveiled earlier this month at the 2022 edition of the Consumer Electronics Show in Las Vegas. © InWith Corporation. Metaverse—the future is now.

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Top 10 Electronics Trade Shows in North America 

Trade Show Booth Companies - Trade Group

One of the biggest and most innovative electronics trade shows in the world is the famous CES, known as the Consumer Electronics Show. Here are the different types of electronic events: Consumer Electronic Shows: These shows specifically focus on gadgets and technologies that we use every day.

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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.

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