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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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What Display Type Do I Need?

Creative Displays Now

Retail displays come in all shapes and sizes. Some types of displays are best suited for particular product categories, while others are best for specific retail environments. A spacious club store may have room for a larger setup, while a small convenience store may only allow for low-profile inline displays with smaller footprints.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In the new world, that might look like targeted club-card promotions that are linked to a customer displaying a certain level of intent,” Waecker said. In the classic world, that was everything from shelf-wobblers to end-caps to promotions. What are the key factors of a successful retail media network? Everything becomes ad hoc.

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B-eye-onic: Tune your vision with InWith’s smart contact lens

Design Wanted

American startup InWith has developed a smart contact lens that uses microelectronics to display real-time information and offer wearers “tunable vision”. It was unveiled earlier this month at the 2022 edition of the Consumer Electronics Show in Las Vegas. © InWith Corporation. Metaverse—the future is now.

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Attracting, winning, and retaining a new breed of value-driven consumer

Inside Retail

Among consumers, the top-rated technologies include the ability to check in-store stock availability before going in-store, search filters that align with their needs or budget, and in-store information kiosks, digital devices, or interactive displays. Different assumptions and estimates could result in materially different results.

Consumer 130
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Your Guide to Making the Most of CES 2025

Retail Bound

The Consumer Electronics Show, better known as CES, is the ultimate playground for technology enthusiasts, product manufacturers, and innovators. Whether you’re interested in consumer electronics, automotive advancements, or medical breakthroughs, CES 2025 will have something for everyone.

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CES 2025 Dates 

Trade Show Booth Companies - Trade Group

Las Vegas, NV – The Consumer Electronic Show (CES) will once again return to the captivating Las Vegas Convention Center early next year —the CES 2025 dates January 7th- 10th, 2024. With AI revolutionizing the way we work and play, this edition of the show is surely set to display the very best of technology and innovation.