As Microsoft shuts stores in China, are authorised retailers still relevant?
Inside Retail
JULY 8, 2024
The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.
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