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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

IR : What is the store design concept and what drove this innovation? JB: Our boutique introduces ‘Clarins To Go’, an exclusive concept designed for in-store customers. Are global Clarins stores a new concept too? However, the concept is constantly evolving to meet the changing expectations of consumers.

Concept 246
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Lululemon’s ANZ boss talks menswear, personalisation and a new, premium flagship

Inside Retail

The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. At over 1000sqm, the store is Lululemon’s largest in Australia and New Zealand and houses new concepts, more menswear and products for all.

Strategy 264
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Burberry’s turnaround strategy reveals the power of emotional connection

Inside Retail

At first, this strategy appeared super promising. The strategy of courting only the ultra-luxury segment proved limiting, as Burberrys core audience those who valued the brands British heritage and iconic outerwear, began to feel alienated and left out of their equation. But cracks soon appeared.

Strategy 147
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Inside Mecca’s hiring strategy for its 4000sqm Bourke Street flagship

Inside Retail

Mecca’s chief of new concepts Maria Tsaousis spoke to Inside Retail about what the business looks for during the recruitment process and what it means for Mecca’s retail strategy. IR : What new job titles/roles have been created with the store’s new concepts? IR : Will the three new concepts be a pilot for other stores?

Strategy 130
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Concept Eight buys Acai Brothers, ramps up Noodle Box US growth

Inside Retail

Concept Eight, the parent company of Noodle Box and Huxtaburger, is buying Acai Brothers and has bold plans for the brand. In an exclusive interview with Franchise Executives, Grant Lee, Concept Eight CEO, said “We think the acai business is still in the early stages of market growth in Australia. It’s hard to make a profit.”

Concept 130
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Beare Park founder Gabriella Pereira reveals her pop-up strategy 

Inside Retail

GP: While I dont envision the Potts Point space becoming a permanent store; the residency concept is something were considering expanding to other cities in the future, both domestically and internationally, as the brand grows. GP: As the brand grows, we may consider turning this model into a more permanent concept in select locations.

Strategy 130