article thumbnail

Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Inside Retail : How did you come up with the concept for Fishwife? Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on social media and email/SMS. BM: Get ready for a wild ride!!

article thumbnail

Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”

Outdoor 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that social media is not only for the young,” he said.

article thumbnail

How a modern store concept is helping Desigual reach new customers in Asia

Inside Retail

“We are boosting in the market six excellent points of sale, and by early 2023, we will complete the transformation of all these spaces into concepts representing the new Desigual,” he noted. The art gallery concept. When it comes to social media, social commerce and key opinion leaders, a humble and open approach is crucial.

Concept 246
article thumbnail

Why third spaces are the retail trend to tap into in 2025

Inside Retail

The concept was originally coined by American sociologist Ray Oldenburg in his 1989 book, The Great Good Place , and refers to places beyond work and home where people gather and connect. If 2024 was all about pop-ups , in 2025, it would appear that retailers are leaning into third spaces.

Space 147
article thumbnail

Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

article thumbnail

Why deli containers and security bins are this season’s must-have buys

Inside Retail

TSA trays Travel content has always been king across social media but it would have been difficult to predict a trend called ‘airport tray aesthetic’ would be dominating this year’s algorithm. Brands too have been quick to fall in line and jump on the trend to position their products in an aesthetically arranged airport tray.