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The “Great Mall Resurgence” in the American retail market

Inside Retail

The mall concept as we know it began in 1956 with the opening of the Southdale Center in Edina, Minnesota. As Nikki Baird, the vice president of strategy and product at Aptos, explained to Inside Retail , “There is more intensity among younger generations who are looking to make up for lost time from the pandemic.

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Retail Branding: Concept, benefits and strategies to apply it in the physical store

CAAD

In a worldwide market as highly competitive as the one we live in, which changes by leaps and bounds in a matter of months and even weeks, retail branding has become a fundamental tool for any company that wants to stand out in its sector. In the case of retail , this concept becomes even more important.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. The open concept creates a space where consumers can shop cross-category to match their personal style.

Balance 130
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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

I was fed up with big, loud, oversized packaging concepts that demanded bigger bags and a long application time. From waiting tables to a career in digital marketing and project management, each experience contributed to my business-building journey. RR: Trust your gut.

Marketing 130
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Revealed: Raffles’ strategy to lure back in luxury customers

Inside Retail

Raffles City Singapore has welcomed an exciting slate of international brands with new and exclusive concepts. The pandemic had of course hit the retail market in Singapore with movement restrictions for the last two years, and the management saw this an opportune time to recalibrate and refresh its retail offerings.

Strategy 130
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Vida Glow partners with Heinemann for Sydney Airport pop-up

Inside Retail

. “We’re so excited to officially enter into travel retail with a global power player like Heinemann,” said Vida Glow founder Anna Lahey. “They clearly understood our brand goal and global strategy, and worked so diligently with us to bring our vision to life.”

Boutique 246