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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. This is one of the main development points we have,” Jurlique’s CEO Loïc Réthoré told Inside Retail. China is the brand’s top market, followed by Australia, Hong Kong and then Japan.

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Retail Branding: Concept, benefits and strategies to apply it in the physical store

CAAD

In a worldwide market as highly competitive as the one we live in, which changes by leaps and bounds in a matter of months and even weeks, retail branding has become a fundamental tool for any company that wants to stand out in its sector. In the case of retail , this concept becomes even more important.

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Overseas expansion is risky, but these Aussie retailers are doing it anyway

Inside Retail

Despite some unsuccessful forays beyond the borders of Australia and New Zealand by some retailers, there is increasing optimism about global expansion. Enhanced market analysis and management tools generated by new technology and the attraction of international customers from online platforms are no doubt key factors.

Expansion 264
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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. billion won (US$9.26

Location 130
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The future is now: 3 emerging technologies retailers should know

Inside Retail

Pre-Covid, augmented reality, the metaverse and livestream shopping were distant concepts for many mainstream retailers. We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. Let’s get social.

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The Pop-Up Experience

Retailing Insight

Retailers and indeed, many other brands, understand the quintessential need for unique consumer experiences which foster a human bond. Pop-ups started based on this need – think Farmer’s Markets – but they’ve quickly evolved. The Concept. That shows how short-term shop spaces are a proven vehicle for doing just that.