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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Sephora China launches ‘Store of the Future’ retail concept in Shanghai 

Inside Retail

US beauty giant Sephora has brought its ‘Store of the Future’ concept to Shanghai’s East Nanjing Road, the brand’s second globally after launching in Singapore last year. Sephora currently has some 3000 points of sales across 36 markets.

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New store concept signals start of more elevated era for Wittner: CEO

Inside Retail

Wittner worked with The General Store to develop the new store concept, drawing on the retail agency’s design expertise as well as its own insights from market research and staff surveys conducted last year to better understand what customers want and expect when they walk into a Wittner store. “And Image: Supplied.

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How Rebel is bringing elements of its immersive store concept online

Inside Retail

Australian sporting goods and apparel chain Rebel has expanded its omnichannel offering with a revamped website that aims to bring some of the experiential elements of Rebel customer experience (rCX) concept stores online. The post How Rebel is bringing elements of its immersive store concept online appeared first on Inside Retail.

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Bondi Wash demonstrates how Australian retailers can tap into the Asian market

Inside Retail

With many Australian consumers continuing to moderate their discretionary spending due to the ongoing cost-of-living crisis, overseas markets could offer a lifeline to struggling local retailers. Be local “Customising your products to match local needs and preferences – positioning, labelling, and market channels matter,” Howard said.

Marketing 113
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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Here are some strategies to effectively engage Gen Z consumers.

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Why are pop ups such a crucial marketing tool for D2C brands?

Retail Focus

Non-physical marketing also limits some of the other key interactions D2C brands can have with their consumers, such as creating more impact around a ‘big news moment’, or having a physical platform to engage with your community plus the obvious brand building a physical store environment provides. The future of pop ups.

Marketing 245