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Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts. The retail market of 2025 will become a complex ecosystem where attracting top brands, creating the right concepts, and improving customer experiences are essential.
To enhance customerengagement, Oh!some The company also integrates customer purchasing data to refine its product selection and service offerings. Efforts include obtaining halal certifications for select products and tailoring beauty product lines to regional consumer preferences.
Welcome to the world of crafting a unique brand identity and customerengagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.
I understand what our customer wants to see, and I create concepts before they become saturated. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. If others are doing it, it’s already outdated.
Already an exciting concept, new technologies and AI advances are creating even more powerful and innovative approaches. Browsing behaviour, purchase history and real-time engagement can reveal critical consumer trends. This enables microtargeting, with each user getting a precisely tailored experience.
As retailers incorporate local traditions and customs, they become essential in community engagement, adding a personal touch and fostering inclusivity and community spirit. The traditional concept of Christmas windows will be redefined by the integration of Augmented Reality (AR) and Virtual Reality (VR).
According to Setia, the curation of products for The Terminal was informed by the company’s decade-long understanding of the region, as well as data-driven insights from its data solutions service, Trender, to tailor offerings to regional preferences and demands.
The new luxury paradigm The concept of luxury, which has traditionally been associated with exclusivity, high quality, and frequently a high price point, is now intertwined with the principles of sustainability and the circular economy. Ghalia BOUSTANI. Expert Manager at Univers Retail | Published author | Visiting lecturer.
Customize for Different Demographics Different ages, genders, or lifestyle segments have distinct wants and desires. Tailoring your packaging to specific groups makes your customers feel valued and understood. This taps into the psychology of reciprocity, makes customers feel valued, and encourages repeat purchases.
In the news this week, we read that data-driven hyper-local store concepts are now being touted as the new saviour of bricks-and-mortar retail – but what do we mean by hyper-local? Could Nike’s tailored, local customer-focused approach really help solve some of the challenges facing the high street? And does it really work?
The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality.
While artificial intelligence, or AI if you prefer, is not an entirely new concept to retailers, the way it is being used and rolled out in shops and stores, as well as online, is changing at a rapid pace. AI elevates the customer experience from generic to genuinely personalised.
The Australian-owned business has spent more than a decade refining and perfecting its enterprise-level digital marketing platform, Distributed CustomerEngagement. The platform provides a customised offering tailored to the unique marketing requirements of a franchise operation. Westwood says.
Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.
This is to tailor a brand story that resonates with them. With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. This scarcity creates a sense of urgency and exclusivity, driving customerengagement and brand loyalty.
At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).
As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customerengagement paradigms. These phygital loyalty programs play a crucial role in driving traffic to physical stores.
They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.
The use of temporary retail spaces is certainly not a new concept, it has been around for centuries. And as more businesses embraced the concept, it morphed into a whole new beast. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customerengagement is tested.
The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customerengagement is tested.
By using the latest advancements in digital displays, screens, and interactive technologies, our clients captivate customers and influence their purchasing decisions. To address this challenge, we are designing digital personal selling through the use of technology into our concept layouts for our clients.
The Place: Despite sounding Italian and being founded by an Italian in Italy and generally smelling Italian all over there is surprisingly not an outlet of the sustainable artisan market concept anywhere in Italy at all. Hey, I could be an aMMbassador, geddit: Too late. They’ve got them already.
Now, the concept has been turned on its head, as DTC brands are creating pop-ups and brick-and- mortar stores to incentivize consumers to purchase then and there. Omnichannel retail is about creating consistent experiences across apps, websites, social media , ads, and in- store visits to increase customerengagement.
I enjoy bringing new, imaginative concepts to life while staying in step with our audience’s ever-changing tastes,” says Azhar. Here, our specialists provide personalised assistance, tailoring their support to individual preferences. “Instead of a broad spectrum, I opted to target a specific group of market participants.
To cultivate this shift, luxury fashion houses have increasingly invested in pop-up activations, ephemeral restaurants, and concept-driven cafs. These temporary spaces allow brands to personify a concept, bringing it to life in a way that is immersive, dynamic, and highly memorable.
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