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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts. The retail market of 2025 will become a complex ecosystem where attracting top brands, creating the right concepts, and improving customer experiences are essential.

Expansion 264
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Oh!some sets sights on new markets, reaching 100 stores this year

Inside Retail

To enhance customer engagement, Oh!some The company also integrates customer purchasing data to refine its product selection and service offerings. Efforts include obtaining halal certifications for select products and tailoring beauty product lines to regional consumer preferences.

Marketing 130
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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

I understand what our customer wants to see, and I create concepts before they become saturated. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. If others are doing it, it’s already outdated.

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How AI-driven hyper-personalisation is transforming retail

Inside Retail

Already an exciting concept, new technologies and AI advances are creating even more powerful and innovative approaches. Browsing behaviour, purchase history and real-time engagement can reveal critical consumer trends. This enables microtargeting, with each user getting a precisely tailored experience.

Tailored 130
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The Art and Business of Christmas Windows in Retail

Retail Focus

As retailers incorporate local traditions and customs, they become essential in community engagement, adding a personal touch and fostering inclusivity and community spirit. The traditional concept of Christmas windows will be redefined by the integration of Augmented Reality (AR) and Virtual Reality (VR).

Art 264
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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

According to Setia, the curation of products for The Terminal was informed by the company’s decade-long understanding of the region, as well as data-driven insights from its data solutions service, Trender, to tailor offerings to regional preferences and demands.

Fashion 130