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Why retail media has become the next big tool in performance marketing

Inside Retail

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277
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The Lexicon welcomes host of new occupiers amid action-packed summer events programme

Retail Focus

The Lexicon has also welcomed growing Danish retail chain Søstrene Grene and well-known home store Robert Dyas. Meanwhile, Robert Dyas, which opened at the end of August, occupies a 4,000 sq ft unit providing shoppers with a range of housewares, small electrical appliances, gardening products, kitchenware, DIY, and consumer electronics.

Art 148