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Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends. Using data to power your design decisions can have a profound effect on how your targetmarket perceives your brand and can broaden your consumer demographic.
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Understand Your TargetMarket When deciding on a design for your CPG retail displays, it is helpful to break down your target audience and conduct research about their shopping habits and in-store behavior. Explore questions like: What does my target customer value? Create a design with your ideal customer in mind.
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A key component of your brand are its visual elements, such as the logo, color palette, font, graphics, icons, symbols, website and marketing materials. These elements should successfully communicate with your targetmarket, and reflect your company’s mission. What falls under a “refresh”? What falls under a “refresh”?
The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your targetmarket – all helping to increase sales. Space Illumination will make or break your selling environment. 5) Lumen Output – it’s critical to get the light you need out of each bulb.
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