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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Fabric textures can influence the perception of colors, so creative visual merchandising concepts select and combine different fabrics with building a story for retailers. Inviting textural materials, including leather, paper, velvet, and microfiber, helps engage affluent shoppers and show the artisan value of the luxury brand. .

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How to Use Custom Packaging as a Marketing Tool

CRP

As competition grew, brands used design elements—like colors, textures, and logos—to attract attention on store shelves. Use Neuromarketing Principles in Visual Design Visual cues, color psychology, and sensory elements can subconsciously guide purchasing decisions by shaping moods and perceptions.

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How Your Packaging Design Influences Buying Decisions

Creative Displays Now

Tells a story through design: Packaging can incorporate elements that engage consumers on a deeper level, conveying the brand’s personality through visuals and textures. When choosing brand and packaging colors, keep in mind that colors may have different meanings across cultures.

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How to Incorporate the 2024 Color of the Year “Peach Fuzz” into Your Custom Packaging

CRP

How to Incorporate the 2024 Color of the Year “Peach Fuzz” into Your Custom Packaging Pantone selects an iconic color every year to influence product development and purchasing decisions in multiple industries. Start by considering how “Peach Fuzz” can serve as either a primary or accent color.

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Retail Design: much more than store design – expand your niche and transform spaces

CAAD

A Retail Designer can transform a restaurant or bar into a space that evokes emotions and attracts diners through strategic use of colors, textures, and layout. Companies today seek work environments that not only boost productivity but also promote employee well-being.

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Designing the Human Experience: Bringing the Indoors Out

Onyx

Design Elements Design is being implemented in ways to promote “bringing the indoors out” – a trending theme. Some of these pieces can incorporate a woven earth tone shell which provides warmth and texture. Adding in side tables for beverages and food along with cushioned lounge chairs or couches can promote relaxation and comfort.

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