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“Books remain stubbornly, thrillingly relevant”: the enduring value of book design

Design Week

Although there is only black ink on white paper, there is enough sparkle to suggest color. The hand-lettered type and color palette hint at heritage, and the African-inspired pattern on the case cover provides a nice surprise. The book has an air of spontaneity. The cloth binding is good and solid. Design description).

Design 101
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Is it Time to Refresh Your Booth Graphics?

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" This brings us to the critical question: When is it time to refresh your trade show booth graphics? If a logo, color scheme, tagline, or overall branding strategy changes, it’s time to update your booth graphics.

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Proper Trade Show Etiquette: The Complete Guide  

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Common everyday life etiquette is learned and not something you’re born knowing; so many walks of life have different forms of politeness and niceties. A shirt with your brand’s company logo or specific color scheme works wonders.

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Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" However, with millions of videos uploaded every day, going viral on YouTube requires a strategic approach, creativity, and persistence. Notice this thumbnail features bright colors that will attract users from a visual perspective.