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Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends. Using data to power your design decisions can have a profound effect on how your targetmarket perceives your brand and can broaden your consumer demographic.
The display colors, lighting and messaging play a significant role in which products catch their eye. Here are some key components to consider: Color: Different colors communicate different tones and influence emotions. The colors you choose impact how customers respond to your merchandise. TargetMarket.
You’ve invested a lot of time, money and energy into creating an ambience that is reflective of your mission, supportive of your brand, showcases your merchandise, and appeals to your targetmarket. Have graphics created to “decorate” the vinyl, i.e.: a patterned border, your logo, an iconic motif.
Color Palette- Color is one of the most important parts of a brand’s identity. Staying consistent with your color palette creates cohesiveness and recognition in the brand. Additionally, colors evoke human emotions, and can be used to connect with your targetmarket.
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