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Focus Five: Focal Point Displays

Retail Works Inc

Do you know that focal point displays are the best way to get customers to walk your entire store without thoughtful effort? Your storefront and/or window displays are your business’s first focal point(s). This focal point should not block traffic into the store, but just serve to grab attention and pull customers in.

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Visual Merchandising on a Budget: Creative Ideas for Small Businesses

Retail Focus

Take advantage of natural light. Natural light can be used to enhance the visual appeal of your store. Make sure your store is well-lit and take advantage of any natural light that is available. You can also use mirrors to reflect light and make the space feel larger and more open. Use color to create a theme.

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Placing products at the right height and under the best lighting increases the chances of them noticing your product and putting it in their carts. Use color psychology to get shoppers to associate your product with the holiday spirit , matching your brand colors to the hues associated with that season.

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Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Each technique compliments the merchandise displayed in the store windows adding focal points for window shoppers. . Excellent for outdoor displays as heat resistant and has a high melting point. The color combination of beige and metallic tones brings masculinity to match the brand’s image.

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Can biophilic lighting bring the benefits of nature inside?

Design Wanted

Discover the power of nature with the lights, lamps and other concepts defining this upcoming trend. After all, lighting is important and if forced to rely on artificial sources, an organic twist can imbue an interior with at least some of the desired qualities of nature. Babylon Pendant Light. Mygdal Plant Lamp.

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Boost Sales With Creative Food and Beverage Retail Displays

Creative Displays Now

Design aspects: The right colors and creative designs can make products stand out on shelves, helping differentiate items in a crowded marketplace. Here are the best practices for three key design elements: Visual hierarchy: Create a clear focal point in your display that draws the eye.

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Focus Five: Lighting

Retail Works Inc

Lighting is THE most important design element in any retail environment. Walk around your store and audit all your lighting. Most stores should have three levels of artificial lighting: ambient (general lighting), accent (track lighting) and decorative (fun pendants, floor lamps, etc). If not, replace them.

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