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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle. Using data to power your design decisions can have a profound effect on how your target market perceives your brand and can broaden your consumer demographic.

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Ralph Lauren Tests In-Store Color Personalization

VMS

Ralph Lauren flagship stores may offer shoppers the option to use textile coloring technology to custom color their polo shirts in store, according to CNBC. The post Ralph Lauren Tests In-Store Color Personalization appeared first on Visual Merchandising and Store Design.

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What Is Visual Merchandising?

Creative Displays Now

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. The display colors, lighting and messaging play a significant role in which products catch their eye. Using these elements to bring attention to your brand is called visual merchandising. Visual Merchandising Explained.

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Seasonal Merchandising Strategies for Retail Success

Creative Displays Now

If you’re looking for an excellent opportunity to boost your sales and gain brand recognition, seasonal merchandising is one of the best ways to do it. So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? What Is Seasonal Merchandising?

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Boost Sales With Creative Food and Beverage Retail Displays

Creative Displays Now

The retail landscape is highly competitive, which means those in the consumer product industry are always looking for effective ways to differentiate their products from others. Learn how to boost sales with creative food and beverage retail displays by knowing what attracts consumers and keeps them engaged in the store.

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2021 IVC First Place: “Superette” (Food and Beverages/Consumables)

VMS

But don’t let looks fool you – this uniquely merchandised cannabis dispensary features the aesthetic of a traditional neighborhood corner shop supported by a notable visual journey. The post 2021 IVC First Place: “Superette” (Food and Beverages/Consumables) appeared first on Visual Merchandising and Store Design.