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How to meet the display needs of massive product volume and varied VM(Visual Merchandising) tool combinations? When someone steps on the digital floor, the displayed pattern will change accordingly. Among them, a primary goal is to creatively translate the brand concept into spatial expression with local characteristics.
Prior to joining the c-suite Fraser started her distinguished career in luxury retail apparel and fashion as a merchandising manager for Calvin Klein. With this, we are reintroducing our Spade Flower signature pattern within leather goods in our Spade Flower Jacquard collection.
Shein employs a similar data-driven approach to lead its merchandising process. Product developers at the company study the website’s consumer patterns to detect emerging trends quickly and leverage its network of factories to begin producing the products. If the first batch does well, the product is immediately reproduced in bulk.
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