Remove Circulation Remove Focal Point Remove Merchandising
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Kate Spade CEO & brand president on creating social impact through collaboration

Inside Retail

Prior to joining the c-suite Fraser started her distinguished career in luxury retail apparel and fashion as a merchandising manager for Calvin Klein. IR : Mental health awareness is a focal point for Kate Spade New York, as is evident in initiatives like the recent Boris Lawrence Henson Foundation x Kate Spade New York collection.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

How to meet the display needs of massive product volume and varied VM(Visual Merchandising) tool combinations? The central staircase upon entrance can quickly take the customer flow to the second floor, while defining a loop circulation for the ground floor, creating a more interesting shopping experience.

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