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A curved bench and sinuous display rails meander through the interconnected spaces of this fashion store in Kyiv , Ukraine, which interior designer Katerina Kovalenko has conceived as a calming sanctuary for shoppers.
This approach also increases perceived product value , improves store circulation, and reinforces brand messaging through visual coherence. Selection of natural materials We use mid-tone wood, cotton or linen fabrics, matte finishes, and softly textured plaster walls. Indirect lighting to accentuate material textures.
How to meet the display needs of massive product volume and varied VM(Visual Merchandising) tool combinations? And how to design based on the rules of the existing ceiling track system and VM display system, and deliver managed design upgrade of details.
Benches balanced on irregularly shaped rocks also act as product displays in the store "Spatial design of the SVRN store began with our interpretation of the SVRN's brand identity and narrative through the eastern perspective," said WGNB. Read: WGNB designs all-black flagship store for fashion brand Juun.J "The
To balance the dark colours and textures of the flooring the studio has inserted pops of colour using light blue tiles on the changing room pods and blue and green counter surfaces. In the space there are two wood counters for displaying accessories, while rectangular cutouts in the walls to hold clothing racks.
A large pillar with a rough, textured surface dominates the 110-square-metre shop interior, expanding as it ascends before merging into the ceiling to create a cave-like space. Stone slabs around the pillar are used to display objects. Clothing is displayed on brushed-brass rails.
The pandemic impacted in so many different ways, from budgets and timescales to new sensibilities and outlooks and more practical visitor journey issues, including the implications of touch and the importance of circulation routes. As we go forward now, I think the appetite for exhibitions will shift down different paths.
The overall design is light and bright – thanks to the building’s many windows – and relies on simple, textural materials, such as exposed brick and light-colored wood flooring and millwork. Circular pedestal fixtures dot the floor, encouraging circulation while showcasing the brand’s range of products, down to the smallest wireless earphone.
The renovation and expansion project aimed to encapsulate the essence of Scandinavian design, characterised by natural materials, subtle textures, and an abundance of natural light. Warm whitewashed plaster provides a serene backdrop, enhancing the warmth of the beautifully crafted hardwood flooring displays.
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