Retail Focus
JUNE 24, 2021
Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Sports Direct is reopening its flagship store, following a £10m refurbishment.
Retail Focus
FEBRUARY 9, 2022
The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.
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Retail Focus
MARCH 27, 2023
Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and world-class experiences. Each new store opening is pivotal to the next phase of growth for the Group, as we continue to bring the very best brands, environment, product innovations, and experiences to the high street.
Retail Focus
JULY 24, 2024
Pop-up retail comes in various forms, each tailored to meet specific brand objectives and consumer needs. The stand-alone pop-up, often taking the form of a boutique on a high street, offers brands the opportunity to create a fully immersive brand environment.
Inside Retail
OCTOBER 6, 2022
Designed in bright, inviting colours and equipped with specially developed, high-end wooden furniture, seating options and a play area, users can browse a wide range of products, try them out and experience the new brand environment. This is a deliberate strategy by the company to get closer to the consumer in overseas markets.
Inside Retail
JUNE 4, 2023
Retail environments become our community hubs ‘One size fits all’ store rollouts are a thing of the past. Look at the localised store format strategy that Starbucks and Aesop implement. What if in the future, the brand was made up of the personalities that worked there? What if this was flipped?
Design Week
JUNE 24, 2021
Notpla logo, by Superunion The design branch awards what the festival calls “visual craftmanship” over five categories: brand-building, communication design, digital and interactive design, brand environment and experience design, packaging, and product. Entries were judges on idea, execution and results.
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