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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Th e store , whic h firs t opene d i n 2014 , span s ove r 50,00 0 sq.

Curate 240
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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

The multi-million-pound investment has transformed the Arndale Centre space, one of the city’s main shopping destinations, into a five-floor retail destination with dedicated areas for football, running, specialist sports, men’s, women’s, and kids’ wear.

Curate 162
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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands.

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Placemaking and personal relationships: How to think local, act global

Inside Retail

Take the back-of-house into the front to make the retail environment a place of work that can be mutually beneficial for both customers and staff. Physical spaces are props that mediate our relationship. In the future, the store design will need to provide insight into the tasks spaces can facilitate. What if this was flipped?

Curate 130
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German toy brand Haba just opened its first store in China. Here’s why

Inside Retail

Designed in bright, inviting colours and equipped with specially developed, high-end wooden furniture, seating options and a play area, users can browse a wide range of products, try them out and experience the new brand environment. In a space of around 58sqm, the store offers its range of toys for children of all ages.

Marketing 130
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The human value add in an AI-driven world

Inside Retail

Sure, AI can provide impressive insights and streamline operations, but brands that place human connection and emotion at the centre of their strategy will ultimately hold a distinct advantage and differentiate themselves from others.