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How Branded Environments Elevate Your Brand

Trade Group

Any business of any size can create an impactful branded environment. What is a branded environment? A branded environment is your brand represented in a physical space intended to engage and entertain an audience. You see branded environments everywhere: stadiums, malls, airports, hotels, etc.

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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

The multi-million-pound investment has transformed the Arndale Centre space, one of the city’s main shopping destinations, into a five-floor retail destination with dedicated areas for football, running, specialist sports, men’s, women’s, and kids’ wear.

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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Th e store , whic h firs t opene d i n 2014 , span s ove r 50,00 0 sq.

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Understanding pop-up stores; back to the basics

Retail Focus

Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. This unique concept involves the creation of temporary, highly experiential marketing environments that serve a multitude of objectives for brands.

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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

This store will be one of our most advanced to date and will bring to life the Sports Direct brand in a physical space, enabling consumers to engage in an innovative shopping experience first-hand. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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Laings opens debut OMEGA showroom for Wales in St David’s

Retail Focus

The renowned watchmaker has taken an 838 sq ft space, which is both the first mono-brand showroom to be operated by Laings, and the first dedicated store for OMEGA in Wales. Landsec has announced that Laings, the luxury jewellery retailer, has opened a new dedicated OMEGA showroom at St David’s Cardiff.

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Placemaking and personal relationships: How to think local, act global

Inside Retail

Take the back-of-house into the front to make the retail environment a place of work that can be mutually beneficial for both customers and staff. Physical spaces are props that mediate our relationship. In the future, the store design will need to provide insight into the tasks spaces can facilitate. What if this was flipped?

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