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How Branded Environments Elevate Your Brand

Trade Group

A Starbucks is just a coffee shop, but you always know when you’re in a Starbucks compared to anywhere else, just like a Target, McDonald’s, or a Disney Store and on and on. These companies have established branding and cemented how to convey that brand in an environment. What is a branded environment?

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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

The store will open in The Arndale shopping centre, in the heart of the city, and will house Sports Direct, USC, Evans Cycles and GAME as well as a Belong esports arena. We are the leading destination for sportswear and are committed to bringing the very best brands, environment and experience to key retail destinations in the UK.”.

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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

The multi-million-pound investment has transformed the Arndale Centre space, one of the city’s main shopping destinations, into a five-floor retail destination with dedicated areas for football, running, specialist sports, men’s, women’s, and kids’ wear.

Curate 162
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Laings opens debut OMEGA showroom for Wales in St David’s

Retail Focus

The opening of this showroom bolsters our longstanding relationship with OMEGA and allows us the opportunity to share our passion and knowledge about the pioneering technology, history and collections of one of the world’s most respected watch brands.”.

Boutique 189
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Aimé Leon Dore's London boutique homages modernist architect Adolf Loos

Dezeen

"We imagined the next iteration of the brand's environment as a moodier and more intimate experience," Posada told Dezeen. "We Walnut cabinetry is used to display products on the main shop floor. Villa Müller and Knize , a renowned tailor shop he designed in Vienna, felt particularly relevant for this project for that reason.".

Boutique 113
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Make a statement with signs and graphics

Retail Focus

Graphics, and signs in particular, have long been associated with shops. While these have moved on from the traditional signs that once adorned the front of shops, the purpose very much remains the same – getting people inside to browse and purchase products.

Art 147
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Understanding pop-up stores; back to the basics

Retail Focus

This immersive approach allows brands to tell their stories in a tangible, interactive way that leaves a lasting impression on visitors. The theatrical nature of pop-up stores often incorporates elements of surprise, delight, and discovery, turning the act of shopping or brand interaction into an event worth remembering and sharing.